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Rapid Response Workgroup Discusses Effective
Messaging and Outreach – Top 3 Strategies
Celina Shands Gradijan – President/CEO
Full Capacity Marketing, Inc.
Last week, I participated in a discussion around the best way to develop messages for Rapid Response, and the most cost-effective methods for outreach. Strategic communications is all about getting the right message to the right person at the right time; it’s not about some magic brochure or marketing piece that has a nice look and feel. In this day of instant and viral communication, your best toolkit contains three strategies:
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